63
that the fourth generation vehicle
is approximately the same size as
the third.
It is 192.5 in. long, which is up 4.7
in. It is 74.6 in. wide, up 0.4 in. It
is 67.7 in. high, a 1.4 in. increase.
The wheelbase is 109.8 in., up 1.9 in.
Although both vehicles have the
same interior volume—139.7-ft
3
—
they've carved out space on
the interior of the car for more
passenger room, as in front and
rear legroom of 44.1 in. and 38.0
in., respectively, versus 43.1 in.
and 36.8 in., and front and rear
headroom of 39.4 in. and 39.1 in.
versus 39.1 in. and 37.7 in.
While the overall form of the
vehicle is the same, with a similar
profle to the previous generation,
Katsuda says: "The exterior
designers created bold and
outstanding proportions without
minimizing appeal."
"There is an upscale look at a
single glance."
The design theme was "Seductive
How important is the RX?
Well, Brian Bolain, corporate
manager, Lexus Marketing
has a few data points:
• There is only one other
vehicle in the luxury vehicle
space that also consistently
has more than 100,000 units
of annual sales: the BMW
3-Series
•
In the early days of the
luxury midsize CUV market,
they estimate that they
had fve competitors. The
number now is 16.
• In the early days of the
luxury CUV market, they
estimate that they had 30%
of the market. The number
is now 15%. In both cases,
the RX has the biggest
share.
• The RX accounts for about
a third of Lexus sales in the
U.S. (in 2014, according to
Autodata, Lexus delivered a
total of 311,389 vehicles, of
which 107,490 were RXes)
RX BY THE NUMBERS