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"We're at the beginning of a
substantial change," says Keith St.
Clair, director-product planning
and strategy for Infniti U.S. "It's
a complete renaissance and the
cadence has already begun."
Styling will play an important
role in Infniti's future.
WE'RE STYLING NOW
From its inception, Infniti stood
out from Nissan in terms of
performance—starting with the
original V8-powered Q45 sedan—
technology and high-end interiors.
It even had its own quirky market-
ing (remember those early Zen-like
rock commercials) strategy, albeit
with mixed reviews.
p To help provide more focus on the
character of the Infniti brand's design,
it has opened another brand-dedicated
studio, this one in San Diego.
But the marque has sometimes
struggled to fnd its design
identity. That's true, in part,
because Infniti didn't have its
own design team separate from
Nissan until this past September,
when Infniti opened a new studio
within the Nissan Design America
(NDA) complex in San Diego.
Infniti Design San Diego joins
similar centers in Beijing, London
and Atsugi, Japan, which serves as
the brand's design headquarters. →