Here's a heck of a problem to have:
For years, Lexus has been awarded
for its high levels of quality. It is
the same sort of quality, durability
and reliability that parent Toyota
has been associated with. But like
Toyota, Lexus vehicles have been
criticized. The knock on Toyota is
that the vehicles are too "appliance-
2016 Lexus RX:
CREATING THE FOURTH GENERATION
like." For Lexus, it's that the vehicles
aren't "emotional" enough. (Of
course, this criticism generally
comes from people who don't
actually worry about their cars start-
ing every day or who can aford a
second—or third—car to supplement
the fnicky-but-expressive one
they have in the garage.)
AD&P; > December 2015 > FEATURE > 2016 Lexus RX: Creating the Fourth Generation > Gary S. Vasilash
58
q 2016 Lexus RX chief engineer Takayuki Katsuda and an RX 450h hybrid.
Katsuda was also the chief engineer for the previous, third-generation, RX.
by Gary S. Vasilash
> Editor-in-Chief
58