engineered a vehicle that will
be built in two manufacturing
facilities that are pretty much
a globe apart, Toyota Motor
Manufacturing Canada and Toyota
Motor Kyushu in Japan. The
vehicles available in North America
are being produced in the award-
winning Canadian plant (e.g., it
was the J.D. Power & Associates
Platinum Plant Quality Award
winner in 2011 and 2014).
Katsuda: "I started with the mission
to exceed the RX while still being
the RX. I wanted it to be familiar,
but with a more engaging driving
experience, styling and luxury."
So let's walk through those points.
As for familiarity, as for their theme
"Exceed the RX while still being an
RX" (realize that they want to keep
their customers while expanding
the base, which goes to making a
vehicle that would appeal more to
men), one of the fundamentals is
q Note how the C-pillar is blacked out, thereby creating what's
known as a "foating roof."
AD&P; > December 2015 > FEATURE > 2016 Lexus RX: Creating the Fourth Generation > Gary S. Vasilash
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