Automotive Design and Production

DEC 2015

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AD&P; > December 2015 > TALK > Marginal > Gary S. Vasilash > gsv@autofeldguide.com 6 Gary S. Vasilash, Editor-In-Chief Gas Pressures As I am writing this, the average price of gas in the U.S., accord- ing to the U.S. Energy Information Administration (EIA), is $2.99 a gallon. Less than three bucks. Who would have thought this would be the case? In June, the average price was $3.69 a gallon. That's about a 19% diference. What else can you think of that's gone down in price by about a ffth in fve months? Who doesn't think that this fall in gas prices is a good thing? Every- body ought to be happy, right? Well, maybe not. Product planners at OEMs are prob- ably not all that chufed with the fall in prices. Odds are, they were thinking of a bogey on the order of $4.00 per gallon for the next few years. Now the certainty is less so. When the sales numbers for October came in, not surprisingly the top three vehicles were pickups: Ford F-Series, Chevrolet Silverado and Dodge Ram. Even though everybody knows that the 2015 Ford F-Series is a rather transformative vehicle (yes, the aluminum is impressive, but the level of technology in that vehicle cannot be overlooked because it is arguably taking the pickup to a place where only luxury cars have been before) and so some people might be delaying their purchase of a Ford truck, even though Ford has been winding down production of the '14 models so there is less avail- ability (although there have prob- ably been some good prices on the earlier models as dealers free-up lot space for the new one), F-Series sales were still 63,410 units, down a mere 0.6% from October 2013. Ford C-MAX sales—Ford's Prius- fghting hybrid and plug-in—were of by 22.5% in October compared

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