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37 Sabbagh acknowledges that the traditional black, grey and beige of automotive interiors are traditional for the simple reason that they aren't particularly risky. Were you a dealer buying cars to put on your lot, would you select a purple interior? Sabbagh says that purple is the favorite color of teenage girls around the world. While teenage girls do buy cars (or have cars bought for them), as they soon get older, chances are the appeal of purple fades along with the One Direction posters. And that leads to another key consider- ation, which is the long-term viability of material colors on a physical basis. Sabbagh says that there are a minimum of 22 specs that colored materials have to meet, with UV stability and fade-ability being key considerations: How many times have you seen what was once a white seat (or even exterior) that has taken on a bit of jaundice? One of the ways that she sees as a transition from the traditional colors, a transition that is also economical (after all, if someone is going to buy a theoretical 100 bolts of fabric in beige, it is going to have a better price than 10 bolts of 10 diferent colors each, so that is a key consideration when developing interiors), a transition that isn't going to put a whole lot of vehicles on dealer lots with interiors that are excessively nontraditional, is through color blocking, which Sabbagh describes as "a way of bringing in bright colors without being overwhelming." Color blocking involves picking, say, three colors. One is the base color. The other two are options. By having the base consistent across the oferings, economies of scale are realized. By having a choice of two additional colors, there is the opportunity to add some variety to the interior without undue complexity or expense. "It's one design with many options," she says. There are lots of considerations, concepts, and creations that Sabbagh is pursuing. Metallics. Natural woods ("With cracks and faws and natural colors"). Antimicrobial materials. Self-cleaning materials. Self-healing materials. (With these last three being real considerations vis-à-vis car sharing.) She is excited with the prospect of autonomous vehicles, particularly as this means interiors have the potential of being radically redesigned ("If the driver is not focused on the act of driving, this opens up the possibility of doing other things.") "It takes 90 seconds for a person to decide whether they like a product," Sabbagh says. "Much of that has to do with color." For her, "color expresses the emotion in any product. Color breathes life into things." And so she is pursuing the interior that isn't merely characterized by black, grey and beige. "This is where I hope to have some impact, to leave a little footprint." Fig. 1 (022015ADP_Feature_ JohnsonControls.jpg) April 21– 23, 2015 @ PMTS Greater Columbus Convention Center Columbus, OH USA • pmts.com Where Cleaning Meets Machining Visit the show foor and discover new technologies. Attend conference sessions where you'll fnd quality technical information to improve your cleaning processes and effciencies. Make valuable connections with cleaning industry professionals. P A R T S C L E A N I N G E X P O R E G I S T E R E A R L Y & S A V E ! CO-PRESENTED BY: PRESENTED BY: Early-Bird Deadline: March 23, 2015 REGISTER AT PMTS.COM