Automotive Design and Production

FEB 2015

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by Gary S. Vasilash > Editor-In-Chief On the 2015 Nissan Murano This crossover is generation three for the nameplate. And while some vehicles get a less-bold design as time goes on, that's certainly not the case with the Murano. There is something about Nissan in the U.S. that Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc., thinks ought to be more widely known. He points out that some 85% of the vehicles sold by Nissan in the U.S. are produced in North America. Like in the company's plant in Smyrna, Tennessee, the original Nissan plant in the U.S., which, Diaz says, is the largest-volume plant of any OEM in the U.S., going to 650,000 units this year. (They build the Nissan Altima, Maxim, Pathfnder, LEAF, Rogue, and Infniti QX60 in Smyrna.) What is important to keep in mind about this is the fact that Nissan is a signifcant factor in automotive sales in the U.S., with, for example, its passen- ger car sales outpacing those of Ford. According to Autodata ( motorintel- ligence.com ), in 2014 Nissan delivered 789,898 cars in the U.S.; Ford, 762,545. And the company's plant in Canton, MS, is rather robust, as well. Diaz says that it is "becoming a global produc- q The 2015 Nissan Murano is being manufactured in Canton, MS. Previously, U.S. market Muranos were produced in Japan. AD&P; > February 2015 > FEATURE > On the 2015 Nissan Murano > Gary S. Vasilash > gsv@autofeldguide.com 32

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