Automotive Design and Production

FEB 2015

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AD&P; > February 2015 > NOTABLE 16 The side is little changed. However, Faurote notes that there are seven new wheel designs (the wheels range from 17 to 20 in.) and that wheel design is something that is become of increased importance in the studio. One of the places that Chrysler— and FCA US overall, it should be said—has really shown of late is in the interior, and with the 300, that's no diferent. As has been the case for the past couple years, the interior designers took inspiration from geographies, in this case, from four American cities. something to be said for the "F" in FCA.) Because this is the top-of-the- line, the La Jolla interior is limited to the 300C Platinum. There is Manhattan, with a black leather interior and bright and satin chrome accents. There is Detroit, with black and Ambassador Blue leather. And Sausalito, with a two- tone black and linen interior. There is a new steering wheel across the lineup, as well as a standard 7-in. full color digital cluster. In addition to which, there is an electronic rotary transmission shifter rather than the conventional center console automatic stick. And connected to the shifter is the major change to the powertrain, which is the use of the eight-speed TorqueFlite automatic transmission for the 5.7- liter V8 standard, as had previously been the case for the 300s with the 3.6-liter Pentastar V6. Model year 2005 was the frst Chrysler 300 of the modern era. It is a car that put Chrysler on the map in many ways that other then- contemporary Chryslers couldn't. —GSV u Inside, the materials—leather, wood, metal, plastic—are all frst- rate. Notably, they've used various stitching, hydrographic treatments, and color blocking to provide interior designs that are unexpected in the category. Top-of-the-line is La Jolla, which has a two-tone color scheme, indigo and linen. The seats are Nappa leather, but what's notable is that they're also using Foligno leather from Poltrona Frau, a high-end Italian leather company to wrap the instrument panel and the center console. (Presumably there is SAVE TIME WITH CREFORM AGVs. Get lean by eliminating labor-intensive manned tuggers, forklifts or carts. Creform can help you automate your in-plant warehouse and production floor material handling. Our bolt-on AGV drives automate pipe & joint built carts and heavy-duty welded frame carts or just a few BST undercarriage AGV tuggers can mobilize an entire fleet of carts. From simple back-and-forth operations to plant-wide systems, Creform can do it all. On time. Just in time. All the time. Saving time. Take a minute to give us a call. w w w . c r e f o r m . c o m • 8 0 0 - 8 3 9 - 8 8 2 3

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