Automotive Design and Production

JUL 2016

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

Issue link: https://adp.epubxp.com/i/696759

Contents of this Issue

Navigation

Page 50 of 68

46 GMC ruggedness, durability and professional grade, but without as much of our truck-based language. Noone goes on to explain, "This is a completely new dynamic for us, which is really exciting. When it comes to trucks—full-size, mid-size—we know the recipe, we know our customers. That's what we've been brought up on. But here was new territory. "The Acadia customer wants something that is more refned, sophisticated and timeless in its form. And with this design we found a sweet spot for our customers." Similarly, Michael Stapleton, Noone's counterpart as GMC director of Interior Design, says that one of the things that they're really pushing is the use of "authentic" materials, like real aluminum on the large center stack. But another aspect of developing the interior of the family vehicle was making it sufciently comfortable, inviting—and safe. "People who drive this want it refned. They want to feel comfortable. And they want to be able to bring their stuf with them," he says. As for the "stuf": when the second and third rows are folded—and the folding mechanisms are readily accessible from the rear hatch—there is 79-ft 3 available on and above the fat surface. that term to describe GMC vehicles for 17 years, so this isn't some feeting marketing phrase but a part of the organiza- tion's bones. The characteristics are "bold," "capable" and "precisely crafted." He also says that they made extensive use of clinics for the simple reason that they wanted to make sure that what they designed for the second-generation vehicle would be something that people would actually be interested in buying. Noone says that many times what they'd fnd when showing vehicles that had a somewhat more expressive form of vocabulary (they'd bring in models that would "go from mild to wild") was that people would say that they liked it, but then asked if they'd purchase it, they'd say, "No, but I like it." Realize that unlike the other GM brands, GMC is unique in that it is fundamentally a "truck" brand, in that it doesn't have any sedans in the lineup. It is all about trucks and utes for GMC. "From the exterior standpoint," Noone says, "we try to gauge how much of the truck DNA that's our heritage, our lineage, and how much the customer wants. I think the original Acadia has quite a good amount in it. It's not a boxy looking vehicle, but with this vehicle we learned the customer wants a vehicle that delivers on the GMC promise of The Acadia customer wants something that is more refned, sophisticated and timeless in its form. Tim Babbitt, who heads up GMC Connected Applications, says that not only does the new Acadia offer Apple CarPlay and Android Auto, but they've created a system that allows high customization as well as the ability to download apps like Glympse to provide the kind of connectivity that is now expected by consumers.

Articles in this issue

Archives of this issue

view archives of Automotive Design and Production - JUL 2016