Automotive Design and Production

JUN 2014

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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When designers talk about concept vehicles, generally they talk about stance, presence, down-the-road graphics, and the like. But then most designers don't work for Volvo Cars. It's not that Thomas Ingenlath, senior vice president, Design, Volvo Cars, and his team aren't interested in creating vehicles that are inspired and inspiring. So, of the design of the Volvo Concept XC Coupé introduced earlier this year, Ingenlath said, "Every strong brand needs a set of visual keys that makes it unique. Future Volvos will be characterized by the distinctive iron mark in the foating grille, fanked by the T-shaped DRL lights. The larger bonnet with its new topography, the beltline spanning an elegant bow along the length of the car and the sharpened shoulder connecting with the new real light are other important design signatures. They all contribute to the confdent stance. The overall simplicity, both exterior and interior, has a strong connection to the Scandinavian lifestyle." AD&P; > June 2014 > FEATURE > What's Swedish for "Safe"? "Volvo?" 30 0614ADP FEATURE Volvo.indd 30 5/21/2014 12:52:34 PM

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