Automotive Design and Production

JUL 2014

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Industry Breakthrough Position Brief. Automotive suppliers must accelerate innovation to adapt to new realities. © 2014 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks of Siemens AG. All other trademarks, registered trademarks or service marks belong to their respective holders. Siemens PLM Software calls this new approach "Execut- ing Program Innovation." And the engine that drives it is a collaborative platform that improves cross-functional knowledge sharing and overall decision-making. With this platform, Tier 1 suppliers gain a better understand- ing of how their decisions affect everyone in the value chain...as well as their bottom line. Siemens PLM Software has helped many of the industry's top Tier 1 suppliers deliver more innovations—on time, on budget and to specifications. If you want to learn how to overcome the new challenges of the automotive industry, download a free white paper at bit.ly/autoinnovation. Improving efficiency of the drivetrain Lightweighting vehicles Investing in hybrid technology Investing in electric drive technologies Improving battery performance Investing in fuel cell technology Other 42% 48% 39% 7% 29% 30% 30% Strategies to achieve fuel efficiency and emission standards 59% 0% 20% 40% 60% Percentage of respondents, n = 218 All respondents Greater reliance on embedded software to control systems Source: "How Prepared is the Automotive Industry? Solutions for Meeting Fuel Efficiency and Emissions Standards." January, 2014. Aberdeen Group, Inc. Automotive OEMs are racing to make smarter, more efficient vehicles. Demands to double fuel economy and cut emissions in half over the next decade are driving major changes in powertrain and vehicle architectures. OEMs are also expanding the use of electronics and embedded software. And all of this is happening during a time when global markets are rapidly growing. To stay competitive in such a dynamic environment, Tier 1 suppliers have to embrace change without exposing themselves to risk. They need top-notch program execution to deliver innovation on time, on budget and within quality standards. More specifically, Tier 1 suppliers must improve electronics and software development in the context of an overall system to deliver increasingly complex products for a growing number of product variants that get engineered and manufactured all over the world. Suppliers need a standardized, simplified approach to: 1) optimize designs and accelerate validation, 2) enable cross-discipline development, 3) adapt to changing global demands and 4) improve visibility into program execution and risk. Extended teams must be able to collaborate efficiently to bring together mechanical, electrical and software systems flawlessly. 0514 Siemens.indd 1 4/21/14 1:05 PM

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