Automotive Design and Production

APR 2014

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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23 q This is the back seat of the K900. Yes, that is leather. But note the extensive amount of leg room (38.2 in.) and the people in the front are not snugged up to the steering wheel or glove box. q A 12.3-in. TFT LCD screen serves as the gauge cluster in the K900. Sprague admits that when most people think "luxury" they do not think "Kia." They understand that. But he insists, "We're ofering a new defnition of luxury. Not 'tradition' and 'heritage' but one based on design, technology and quality. We think that we can tick all of those boxes." Hedrick agrees, and adds a fourth box: performance. Design. The concept for the K900 was penned by Tom Kearns and his design team at the KMA studio in Irvine, California, then sent to Korea for completion. As a rear-drive car, it has the stately proportions that can be achieved by the location of the wheels, and between the wheels is 119.9 in. The front of the car has a new interpretation of Kia's now-signature grille; there is a dark chrome mesh inner surrounded by a bright chrome halo. There is a sharp crease running from the (faux) air vent on the front p. 25 → 0414ADP FEATURE Kia.indd 23 3/18/2014 12:16:44 PM

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