AD&P; > April 2014 > NOTABLE
14
IAV: Starting with the Future
OMP400—Optical transmission
strain gauge probe.More details
at renishaw.com/omp400
• Lower contact forces for less stylus bend
and pre-travel
• Excellent 3D performance
• CMM-level accuracy
• Excels in the harshest machine conditions
Learn more: Renishaw.com/RMP600
Renishaw's strain gauge technology offers an unrivaled
opportunity to control the variables of process control for small to
medium-size machining centers. Reap the benef ts of automated
job set-up, reduced scrap and lower f xture costs. The unique
frequency-hopping feature of the RMP600 maintains radio
transmission and control, even in the "noisiest" environments.
RENGAGE
™
strain gauge technology—for the most accurate probes in the world.
the infi nite
possibilities
of process control
Renishaw Inc Hoffman Estates, IL www.renishaw.com
See us at
BOOTH #502
Andy Ridgway, president of IAV Automotive Engineering
( iav.com/us ), an organization that provides engineering
expertise in areas including powertrain, lightweight
construction and software, wants engineers who are
comfortable with the future . . . right now.
"We're gearing up to serve what we call the 'new
mobility' market, where autonomous driving is a reality
and staying creative is imperative," Ridgway says.
Because IAV exclusively provides engineering solutions
and doesn't manufacture things, the company has an
edge in fnding innovative solutions that aren't tied to
specifc products, he argues.
"Our engineers must tolerate ambiguity," Ridgway
explains. "They must like grayness, fuzziness."
A major focus area for IAV is fnding ways to bridge
the gap between consumer and automotive electronics.
One key factor is speeding up the development of
automotive electronics to keep up with rapid changes in
the consumer market.
"We're trying to make technology development easier
for automotive electronics by taking a top down
approach," Ridgway says.
This "top down" approach challenges engineers to look
at an anticipated future objective (i.e., autonomous
driving), and work immediately toward developing
and integrating solutions to meet the desired goal.
He contrasts this with an approach taken by other
companies that have products that they develop and
aggregate toward the goal.
To further this objective and recruit the most capable,
agile engineers, IAV recently opened an ofce in Silicon
Valley.
"We seek to be not only a service provider, but a
thought leader as well," Ridgway notes.—ZP
0414ADP Notable.indd 14 3/18/2014 12:18:47 PM