Automotive Design and Production

OCT 2013

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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AD&P; > October 2013 > FEATURE > Moray Callum on Ford Design > Gary S. Vasilash > gsv@autofieldguide.com Moray Callum on Ford Design You might think that nowadays, things might be easier for automotive designers, what with cars and trucks coming out every few years and all of those digital tools to accelerate their work. And you would be wrong. Just ask Moray Callum. by Gary S. Vasilash > Editor-In-Chief p Moray Callum says that the amount of work that designers are faced with today is greater than was the case in the past, especially as overall design and minute detail (e.g., integrating aerodynamic forms on tail lamps) are becoming both a competitive factor and a functional requirement. 30 When I made the observation about the potential work habits of automotive designers, I thought that Moray Callum was going to hurt himself making a loud, derisive gufaw in response to my obvious ignorance. Callum has more than a passing understanding of the ins, outs and practices of automotive designers, having entered the feld in 1982 with a bachelor's in industrial design from Napier University in Edinburgh and a master's in transportation design from the Royal College of Art in London. His CV includes stints at Chrysler, PSA Peugeot Citroën, and Ghia. He joined Ford in '95, at the HQ in Dearborn, then was assigned to Mazda in 2001 (remember: Ford used to have more than a passing interest in that company, collaborating extremely closely; in November 2010, Ford reduced its holding in Mazda from 11% to 3.5%), where he headed up design for the Japan-based company. He was moved back to Ford home base in '06. He is now executive director, p The headlamp for the 2013 Focus. Remember when headlamps were simply round or rectangular shapes that had all the design fair of a round or rectangular shape? Now, Moray Callum says, headlamps are essential in distinguishing a vehicle's front end, and that the front of a car is key in gaining buyer acceptance.

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