AD&P; > June 2013 > FEATURE > Ian Callum on Jaguar Design > Gary S. Vasilash > gsv@autofeldguide.com
ian Callum
Jaguar
on
Design
It's one part history, one part
commitment, and one part desire.
And it's all about Jaguar.
by Gary S. Vasilash
> Editor-In-Chief
u Ian Callum, Jaguar director of Design, and the 2014 F-TYPE.
"The car's objective is to drive great, look great, and to make
you feel like a better person inside. It is an indulgence."
"Nobody needs a Jag," Ian Callum,
director of Design, Jaguar Cars,
tells me. "You have to want a
Jaguar," he adds.
It is about desire.
In April, the Jaguar F-TYPE was
awarded the 2013 World Car Design
of the Year. It is a car that Callum
feels passionate about. When Callum
was informed of the honor, he stated,
"No design project has given me
greater pleasure than the creation of
the F-TYPE. It's a project I've looked
forward to from the moment I joined
Jaguar, and it's one that's given my
team and I great satisfaction. The
F-TYPE is a sports car that is true to
Jaguar's design values—beauty of line
and purity of form."
And when we talk, standing by the
car, he says, "To me, this is the center
of the bulls-eye for the Jaguar
brand, a two-seater sports car. It is
the epitome of what we're about.
We're about fun, we're about style,
we're about performance. That's
what Jaguar has always been
about. And until we got back
to our two-seater sports
car—which is about
two seats, an engine,
and performance,
the fundamental
criteria—I never
felt in my own
mind that we
had the center
of the brand
correct."
Callum has been
with Jaguar since
1999. He studied
industrial design
at the Glasgow
School of Art,
then went on to the
Royal College of Art
in London. Upon his
graduation from
there in 1978 he
was hired by Ford,
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