Automotive Design and Production

MAR 2013

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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p TRW���s AC100 system, a 24-GHz radar, is designed to detect pedestrians and active slow-speed automatic energy braking, while satisfying new European safety regulations. At the 2013 Consumer Electronics Show, Andy Gryc, automotive product marketing manager at QNX Software Systems (qnx.com), issued something of a proclamation: ���The era of multi-year design cycles in car infotainment is over.��� Given QNX���s market position���the company claimed a hand in 40% of all U.S. car infotainment systems sold in 2011���it has enough street cred to provide a narrative on electronics��� trends. In announcing version 2.0 of QNX���s CAR application platform, Gryc said the company recently helped an automotive client cut that infotainment development cycle time to 14 months, instead of the more commonplace twoto three-year turnover. But those design cycles for infotainment systems are no longer about integrating smartphone ports in the vehicle���s cabin or positioning analog systems on the dash. Increasingly, they���re now about enabling a driver to digitally design his or her own instrument cluster, navigation systems, and uploading voice-activated mobile apps���and doing it all as rapidly as, well, updating a smartphone app. QNX demonstrated some of those possibilities on a concept multimedia system in a Bentley Continental GT convertible. They constructed the system using the HTML5-based QNX CAR 2.0. The product allows various mobile hardware and software designers to test and debug their creations before they���re integrated. In the case of the Bentley, the open environment spawned veritable bufet of third-party technology. The center stack includes a Texas Instruments (ti.com) digital light projection display, a 3D navigation system from Elektrobit (elektrobit.com), a voice recognition technology called ���Truly Handsfree��� from Sensory (sensoryinc.com) coupled with AT&T;���s (att.com) ���Watson��� that manages the media player and navigation system, a video conferencing feature; a music and video system powered by Shazam (shazam.com) with Pandora (Pandora. com); and a Web-enabled app that monitors the location and condition of the vehicle, such as tire pressure and ���uid levels, from any browser using HTML5. The CAR application platform 2.0 is out in mid-2013 and Delphi Automotive (delphi.com) has already selected 27

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