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MERCEDES-AMG PROJECT ONE
Head designers—given the right products—tend to be effusive in their praise for vehicles,
but rarely do they go to the extreme that Gorden Wagener, chief design officer, Daimler AG,
goes for this car:
"The Mercedes-AMG Project ONE is the hottest and coolest car we have ever designed. It
combines our design philosophy of Sensual Purity with the performance of our Formula 1
racing cars and is the perfect embodiment of Performance Luxury. This hypercar's
extreme design marks a milestone in design—there are no lines, and the interior is
stripped down to the essentials."
The Mercedes-AMG Project ONE.
Is this the "hottest and coolest car"
Mercedes has ever designed?
DESIGN
AD&P; ∕ NOVEMBER 2017