34
The Audi Aicon uses 3D
pixel elements rather than
conventional headlamps.
By GARY S. VASILASH, Editor-In-Chief
Here are three cars that indicate looks of various time frames,
but all in the future, that debuted at the 2017 IAA in Frankfurt.
German OEMs
Designing the Future
At this year's 67th International Motor Show in Frankfurt, a number of OEMs showed off their current,
new and conceptual cars and trucks, putting them on the world's stage at the point that is arguably the
official start of the auto show season. (Although it is worth noting that Frankfurt is biennial, so there's
the issue of when the season starts in even-numbered years.)
Anyway, it goes without saying that Germany's Big Three—Mercedes, BMW and Audi (yes, a subset of
the VW Group, but more in keeping prestige-wise with the other two than the VW brand)—go all out,
putting their designers to work, crafting future statements for their companies in an unmistakable way.
And here's a look at three concepts that were revealed in Frankfurt.