Sketching Sonata
When cars are introduced to the media at auto shows, the general
approach, although one that changes with varying levels of the prover-
bial smoke and mirrors of show business, is to have the vehicle on stage
under a sheet, an executive holding forth about it, and then, voila!, the
vehicle is revealed as the sheet is pulled away.
Hyundai did something significantly different for the introduction of
the 2018 Sonata at the New York International Auto Show this past April.
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