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Koji Toyoshima, Prius Prime chief engineer. He is
also the chief engineer for the 2016 Prius Liftback.
Toyoshima says he's been working on Prius models
for five years. He's been a Prius owner for 10. What
did he benchmark for the Prime? He says that he
looked at things like the Mazda3 and the Ford
Fusion as cars, not hybrids. And he looked at
electric vehicles, too, including the BMW i3.
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AD&P; ∕ NOVEMBER 2016
PRIUS