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When consumer preference matters, nothing is as sure as steel.
Great designers and engineers create trucks and SUVs that move people. Drivers want vehicles that stir their
passions. Steel gives you an edge. It delivers exactly what you need because it is strong, formable, lightweight
and affordable.
But did you know steel is also preferred? When sur veyed, consumers express a preference for steel over
aluminum at a ratio of almost 4:1. So as you envision, then build, the next generation of great autos, choose
steel because it's proven, time-tested and better than ever.
Light. Strong. Sustainable.
Steel is everything you need it to be.