Automotive Design and Production

NOV 2014

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19 Cruze: Three-Million and Counting Although its cross-town competitor emphasizes its global unity based on the digit one, General Motors is doing a pretty good job of having a global reach for singular products, with the Chevrolet Cruze being a prime example. The Cruze is produced in 11 different countries and sold in 118. There are full assembly operations in the U.S., Brazil, Russia, China, South Korea, and Australia. There are complete knockdown (CKD) plants in Venezuela, India, Thailand, and Vietnam. And there is a semiknockdown (SKD) plant in Kazakhstan. We bring this up because the Cruze, which was introduced in 2008, has passed the 3-millionth sales mark, which is no small accomplishment. The single biggest market for the Cruze: China, where more than 1.13 million have been sold. The U.S. is second, with over 900,000. It should be noted that while the Cruze in the U.S. is a sedan offered with a 1.8-liter gasoline engine, a 1.4-liter turbocharged gasoline engine, or a 2.0-liter turbodiesel, it is also offered as a five-door hatchback and station wagon with two additional engines, a 1.6- liter gasoline and 1.7-liter diesel. In addition to which, in the China market the 2015 Cruze that launched there in August (it features more of a fast-back design with shorter front and rear overhangs) is not the 2015 model available in the U.S., though it is rumored that it might be the 2016 model in the U.S.—which is highly plausible, given the global basis of the car. Simonds Inc., 248 Elm St., Southbridge, MA Phone: 866-764-3235 Email: sales@simonds-inc.com Web site: www.simonds-inc.com Pneumatic Car Hinge Pin Tool Used by many of the major automotive manufacturers for inserting door hinge pins on the production line. p Shanghai GM launched a different version of the Cruze in August, which may become the basis for the car in other parts of the world in model year 2016. p General Motors has sold more than 3-million Chevy Cruzes around the world since its launch in 2008.

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