Automotive Design and Production

OCT 2014

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Coupes, as a category, are less compelling than they once might have been, before everyone became fxated on designs that want to make everything a utility vehicle whether utility is required or not, whether the vehicle actually provides utility or not. But in the premium segment—where, yes, utilities are outselling sedans in many cases, as the wealthier apparently like higher H-points like the rest of us—there is still an opportunity for coupes to have a run, especially when those vehicles are built On the 2015 Cadillac ATS Coupe They start with the platform that gave rise to the award-winning ATS Sedan, then created a stylish, striking compact coupe that's targeted at European competitors. on a platform that has already been developed for a sedan. "This is the third car from the performance rear-drive architecture," says David Masch, chief engineer, Cadillac ATS. He's talking about the 2015 ATS Coupe. The other two are the ATS Sedan and the 2014 CTS Sedan. And the compact Coupe could, according to Jim Vurpillat, director, Cadillac Global Marketing, break through the single-digit percentages that are not uncommon vis-à-vis the sales of the sedan version of a given car. The fact that it has a starting price— including $995 destination—of $38,990 probably will help those numbers. The base vehicle has a 2.0-liter direct- injected turbocharged four-cylinder engine. It produces 272 hp @ 5,500 rpm and 295 lb-ft of torque @ 3,000 rpm. One vehicle that Cadillac compares that to is the BMW 428i, which also has a 2.0-liter turbo. The performance numbers of the BMW engine are 240 hp and 255 lb-ft, which are comparatively by Gary S. Vasilash > Editor-In-Chief AD&P; > October 2014 > FEATURE > On the 2015 Cadillac ATS Coupe > Gary S. Vasilash > gsv@autofeldguide.com 38

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