Automotive Design and Production

JUL 2014

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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AD&P; > July 2014 > TALK > Marginal > Gary S. Vasilash > gsv@autofeldguide.com 8 your ofce wall?' I asked. 'I assume it must be because your people know where waste is but they don't do anything about getting rid of it.' "Mr K was silent. "'Once waste is identifed, every- body wants to get rid of it,' I went on. 'So shouldn't your slogan be 'Find Waste!' instead?'" As Shingo went on to observe, "The trick is to fnd waste, or muda. We need to question the status quo by constantly asking 'why?'—even when we aren't aware of any problems. After all, the most damaging kind of waste is the waste we don't recognize." This, I think, is something that gets too readily overlooked by com- panies, even companies that tout their varying levels of ecofriend- liness. Everyone gets the obvious. It is the less overt that needs to be ferreted out and addressed. The Toyota Production System identifes seven kinds of waste: 1. Overproduction 2. Delay 3. Transport 4. Processing 5. Inventory 6. Wasted motion 7. Making defective products While OEMs and suppliers alike have, generally speaking, become pretty good at addressing some of these—by necessity, if for no other reason (e.g., as a consequence of the Great Recession, there aren't a whole lot of companies that can aford to carry too much in the way of inventory, to say nothing of having the wherewithal to over- produce)—there are still some areas where there needs to be improve- ment (as in the aforementioned recalls, which is waste #7). In another title from Shingo, The Sayings of Shigeo Shingo (Pro- ductivity Press, 1987), he writes, "Perceiving means recognizing phenomena by means of our fve senses. Thinking, on the other hand, is our mental ability to pursue causes and purposes by objectively asking 'why' about all phenomena." 0714ADP Marginal -- Digital Version.indd 8 6/17/2014 1:12:54 PM

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