Automotive Design and Production

OCT 2013

Automotive Design & Production is the one media brand invested in delivering your message in print, online, via email, and in-person to the right automotive industry professionals at the right time.

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AD&P; > October 2013 > FEATURE > Designing the 2014 Jeep Cherokee > Gary S. Vasilash > gsv@autofeldguide.com Designing the 2014 Jeep Cherokee by Gary S. Vasilash > Editor-In-Chief Here's what's behind the design of what is arguably a compelling or a controversial Jeep, the 2014 Cherokee. "The task of the Cherokee design team was to make it a Jeep, number one, but a very new Jeep," says Mark Allen, head of Design, Jeep. TThere are Jeeps that are boxy, like the Wrangler. There are Jeeps that are stylish, like the Grand Cherokee. And now there is the return of the Wrangler, which shows an entirely new design direction for the venerable brand. 26 It is the last half of that sentence that is clearly a case of understatement, because the 2014 Jeep Cherokee looks, at 100 yards, nothing like the Jeeps of yore, particularly the Jeep Liberty, which the Cherokee replaces in the lineup of the venerable go-anywhere, do-anything marquee. As Allen explains, there is something of a continuum of Jeep design. There is the Wrangler, the boxy truck, and the Grand Cherokee, which is far more formed and shaped. Along that continuum, the Cherokee is closer in approach to the Grand Cherokee,

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